Sellers Beware!
Don’t
Put Your Home on the Market Until You’ve Read This
Report... Avoid 11 Mistakes That Could Cost You Hundreds...
Even Thousands of Dollars!
Selling
your home can be an exhausting experience.
Last minute walk-throughs, inconvenient calls, price
adjustment and the possibility of being stuck with two
mortgages are real concerns.
If you are not completely prepared you could end up
losing hundreds, even thousands, of dollars in profit.
The difference between a profitable smooth transaction and a break even, miserable experience is often a fine line. In the majority of cases it comes down to the subtle know how of your professional. By utilizing the knowledge of a qualified real estate professional, you’ll ensure the quick, profitable sale of your home. This report is designed to arm you with the knowledge to avoid 11 common mistakes that cost sellers serious money.
1.
Refusing to Make
Profit Inducing Repairs
It
always costs you more money to sell ‘as is’ than to make
repairs that will increase the value of your home.
Even minor improvements will often yield as much as
three to five times the repair cost at the time of sale.
Your agent will be able to point out what repairs
will significantly increase the value of your home.
Seemingly small fix up jobs can have quite an impact.
2.
Not Considering
Other Financing Terms
Cash
is not always the most advantageous transaction.
Income level, tax benefits and current legislation
are all critical factors when considering purchase terms.
Professional real estate agents are experts at home
transactions and can lead you down the path that will give
you the highest yield.
3.
Provide Easy
Access for Showings
Accessibility
is a major key to profitability.
Appointment-only showings are the most restrictive,
while a lock box is the least.
However there are certain considerations to take into
account: your
lifestyle, time frame for the desired sale and the
relationship with your agent.
The more accessible your home is, the better the odds
of finding a person willing to pay your asking price.
You never know if the one that couldn’t get a
viewing was the one that got away.
By developing a trusting relationship with your
agent, he or she will show the home with your best interests
in mind.
4.
Priced Too Low/Priced Too High
One
critical reason to find the right professional is to make
sure the property is priced appropriately for a timely and
profitable sale. If
the property is priced too high it will sit and develop the
identity of a problem property.
If it’s priced too low it could cost you
considerable profits. The
real estate market has subtle nuances and market changes
that should be re-evaluated by your agent every 10-14 days
to help you maximize your return.
5.
Relying Solely on Traditional Methods To Sell Your
Home
The
agent who is innovative and willing to offer new strategies
of attracting home buyers will always outperform agents who
rely on traditional methods.
Demand around the clock advertising exposure,
innovative lead generation methods and lead accountability.
These services exist and should be offered on your
home sale.
6.
Market Timing/Seasonal Selling
Just
as a broker who continually follows the trends of a stock,
your professional agent continually follows trends of your
home market. They
will know if the market cycle is poised to net you the most
money. Avoid
believing that property sales are seasonal.. property is
always selling.
7.
Refusing to Make Cosmetic Changes
The
prospective home buyer’s first impression is the most
important. An
unbelievable amount of home sales have been lost to unkempt
lawns, cluttered rooms, bad stains, unpleasant odors... all
the seemingly little things. Imagine you were the home buyer and clean
your place from top to bottom... military style.
8.
Wasting Time With An Unqualified Prospect
Your
agent’s responsibility is to screen a prospect’s
qualifications before valuable time is lost.
Be sure to align yourself with the right professional
and eliminate negotiating with unqualified prospects.
9.
Don’t Test The Market
Never
put your property on line to sell unless you are serious.
The right professional will find you buyers and if
you are harboring indecision... you will blow the sale.
10.
Believing You are Powerless to Make a Difference
Be
a part of the team! Take an active role with your agent to
see what you can do to facilitate your sale.
Networking with professional peers and personal
friends often results in the sale of a home.
It’s surprising how many homes are sold this way.
11.
Believing All Realtors are the Same
With
all the intricate details and critical decisions to be made
concerning your home sale, should you rely on anyone but a
top producing professional? Many friends and family members
have been estranged as a result of failing to meet
expectations. Your home sale is a time consuming, effort
related, difficult task. Maximize your profit by utilizing a
professional.
We sincerely hope these tips and ideas are of value to you. If there is any way we can be of service please contact our office. We would consider it a privilege to be of service to you!